Introducing eir Sport: a new name in Irish Broadcasting

New six channel eir Sport Pack free to all eir broadband customers

eir Sport Secures rights to 2019 Rugby World Cup and 2017 Women's Rugby World Cup


(Tuesday, 5 July 2016) eir, Ireland’s largest telecommunications company, has launched eir Sport and the eir Sport Pack, offering six channels of the best live sporting content from Ireland and around the world. This follows the acquisition of Setanta Sports Channel Ireland Ltd.

The channels that make up the eir Sport Pack are eir Sport 1 and eir Sport 2; BT Sport 1, BT Sport 2, BT Sport Europe and BT Sport ESPN.

In a separate move to reward customers, the eir Sport Pack is now free to all existing and new eir broadband customers. Customers can access this content via their TV platform or the device of their choice. This equates to €300 of value free to every eir broadband customer.

Unveiling eir Sport at the launch today, Managing Director of eir's consumer division, Jon Florsheim, said, "eir Sport is the new name in Irish broadcasting. Last year we introduced a fresh and modern identity to signal our ambition and evolution. Today is the most tangible proof point yet of our transformation as we become a broadcaster, supplying an amazing range of live sport to customers throughout Ireland.

We continue to offer our customers great value. Now we are giving premium sports content to all 370,000 of our broadband customers. Not only does this provide customers with quality content, we are also letting customers choose how they want to watch that content either at home on the TV or on the go via the eir Sport app."

eir Sport Secures Additional Rights

eir is delighted to announce that it has secured a range of additional Irish broadcasting rights to various sporting events and competitions.

Commenting on the announcement, eir Sport CEO Mickey O'Rourke, said "We are delighted to have secured all the Republic of Ireland rights to the 2019 Rugby World Cup in Japan. We broadcast all 48 games live in 2007 and 2011 and it's great to know we will be doing the same again in 2019. We are very thankful to World Rugby for entrusting us with these rights along with the U-20's Championship, the Women's World Cup and Sevens rights. It's a fantastic way to launch the new eir Sport brand."


A suite of rugby rights have been negotiated with World Rugby.

  • The 2019 Mens' Rugby World Cup, hosted in Japan
  • The 2017 Womens' Rugby World Cup, hosted in Ireland
  • The annual U-20's Championship from 2017 through 2019
  • The Rugby Sevens World Cup in 2018 (mens and womens)


eir Sport has also extended its existing agreement with Formula One World Championship Ltd, to show every Formula 1 race live plus practice and qualifying sessions through 2018.

2016 Rio Paralympic Games

eir Sport will show more live TV Paralympics coverage than any other Irish broadcaster at the Rio Olympics.