Irish Mobile Data Usage Surges 41% YoY, eir Reports

eir, Ireland's largest telecommunications provider, has reported a significant increase in data usage year on year for Q1 2023 (January 1st through to March 31st) across their mobile network. The eir mobile data report shows a 41% increase in data usage, with each county experiencing substantial growth. County Leitrim saw the most significant growth at 50% versus last year following eir’s investment of more than €2.5 million in Leitrim’s mobile network. While County Westmeath saw a lower growth at just over 22% Cork tops the list for busiest locations for mobile data and voice usage. The findings highlight an evident increase of data usage in each county, showcasing where and how consumers are enjoying superfast connections more than ever on eir’s award winning mobile network. 

Cork City is ranked as the busiest voice and data usage location in the country according to the report. Fairhill, Cork is the number one location for voice calls, followed by Athy in Kildare, and Poppintree, Coolock and Blanchardstown, all three in Dublin. Tuam in Galway, Athy in Kildare, the Dublin Airport and Edenderry in County Offaly are the next busiest locations for data usage after Cork.

The mobile data report also reveals increased 5G usage across Ireland, with Dublin Airport being the top site for 5G usage, followed by Mullingar Town Centre and O'Connell St Dublin in third spot. The increase in mobile data usage in Ireland can be attributed to several factors including competitive unlimited minutes and unlimited data tariffs and the increased adoption of 5G enabled devices with next generation capabilities and an increase in data-intensive applications, including video and gaming streaming services. 

Susan Brady, Managing Director of eir Consumer and Small Business commented “At eir, we provide our customers with access to world class connectivity, our broadband having recently been confirmed by Ookla to have the lowest latency in Ireland. eir invests more in Irish telecommunications than anyone else, investing €250 million annually in its communications networks, these results are a testament to eir's commitment to providing high-quality mobile services to its customers, and the company's investment in 5G technology. 

The Q1 data report provides key insights into Ireland’s ever-growing data and connectivity demands, providing invaluable insight on how eir’s customers use eir’s services, helping us to continuously innovate to ensure that we’re consistently meeting our customers’ demands, and keeping the nation connected”.