eir, Ireland’s leading telecommunications company, today announced the appointment of Dublin-based creative agency BBDO as its new strategic and creative partner. This selection follows a rigorous and comprehensive three-month assessment, during which BBDO was recognised for their strategic and creative expertise.
Susan Brady, Managing Director eir Consumer and Small Business: “BBDO's unwavering commitment to innovation and their strong track record in creating meaningful connections between brands and their audiences perfectly aligns with eir's core purpose – to connect for a better Ireland. Their strategic vision and creative prowess demonstrated throughout the selection process convinced us that they are the ideal partner to help eir further our ultimate goal of connecting for a better Ireland.”
Oisín Masterson, Director of Brand & Marketing at eir: “BBDO is an impressive agency, their strategic acumen and executional excellence, spanning both retail and branding domains, played a pivotal role in securing this partnership. We're eagerly anticipating the collaborative journey ahead and can't wait to dive into the work together.”
Neal Davies, BBDO’s Chief Executive: “Who could resist the chance to work with a household name who also happens to be the number 1 broadband provider in Ireland, with best-in-class Gigabit Fibre Broadband & 5G products? We knew from when we first met the eir team that there was so much potential to do some great work together. We're really excited, and cannot wait to dive in.”