‘eir for all’ at the heart of Ireland’s summer as sponsorship of 2024 GAA All-Ireland Senior Hurling Championship announced

eir, Ireland’s leading telecommunications company, is bringing its inclusive new brand identity ‘eir for all’ to the heart of Irish communities, life, and unique sporting culture this summer, through its sponsorship of the 2024 GAA Hurling All-Ireland Senior Championship that was launched today at Croke Park, Dublin.

Representing a new, modern, and accessible identity, ‘eir for all’ will feature prominently throughout eir’s sponsorship of this season’s Hurling Championship that brings colour, excitement, and connectivity to communities the length and breadth of the country.

To launch the ‘eir for all’ sponsorship of the Championship, elite players Declan Hannon, Limerick, Shane Kingston, Cork, Eoghan O’Donnell, Dublin, and Conor Whelan, Galway, joined eir’s Susan Brady, Managing Director, Consumer and Small Business, and Uachtarán Chumann Lúthchleas Gael, Jarlath Burns, at GAA HQ today.

Bringing the ‘eir for all’ commitment to life, eir announced an exclusive opportunity for its subscribers to sign-up for the GAAGO Season Pass at a reduced rate of €59, representing a saving of over 25%. This will provide exclusive access to livestream 38 All-Ireland Hurling and Football Championship matches during the season.*

eir’s 5G network has transformed how fans interact with the game, offering unprecedented connectivity speeds. 

During the All Ireland GAA Senior Hurling and Football finals of 2023, eir's 5G traffic soared by over 150% from the previous year, with nearly 40% of all data traffic during these pinnacle events supported by eir's cutting-edge 5G network. This trend continued into 2024, marking the busiest event at Croke Park to date on February 24th. The double header featuring Hurling and Football Allianz League matches (Dublin v Limerick and Dublin v Kerry) saw close to 50% of data traffic facilitated by eir's 5G, illustrating the network's vital role in supporting enhanced fan experiences through faster downloads and seamless streaming.

eir has been a proud partner of the GAA since 2011 and is now in the second of its five-year official sponsorship of the GAA All-Ireland Senior Hurling Championship. This year’s partnership is further enriched by the integration of eir’s 5G network at Croke Park, exemplifying eir’s dedication to enhancing match day experiences and supporting Ireland’s sporting heritage with innovative technology.

As well as featuring throughout the Hurling Championship, ‘eir for all’ will be part of eir’s range of diverse partnerships including the upcoming GamerFest, and as long term supporters of Special Olympics Ireland.

Speaking at today’s launch, eir’s Susan Brady, Managing Director, Consumer and Small Business, said: “Last month we unveiled ‘eir for all’ as our new brand identity, representing our vision of a modern and connected Ireland. The All Ireland Hurling Championship has such inclusivity and connection at its heart in the way it brings communities, families, and people together. Just as the All-Ireland Hurling Championship is an integral part of Irish life, so too eir is central to how we live and work providing 1.2 million homes and businesses across Ireland with future-proofed fibre to the home broadband network. We are incredibly proud to be a title sponsor once again and encourage eir customers across the country to sign-up to our exclusive GAAGO offer to have the chance to see these great hurling stars in action.”

Uachtarán Chumann Lúthchleas Gael, Jarlath Burns, commented: “On behalf of Cumann Lúthchleas Gael, I would like to thank eir for their ongoing support as one of our title sponsors for the GAA Hurling All-Ireland Senior Championship. eir has been a longstanding partner of the GAA, helping us to promote, support, and develop our games in communities throughout Ireland, in a spirit of inclusivity. This season’s Hurling Championship will be one of the most competitive and exciting in recent times and I want to thank eir for helping us to bring these games to fans across Ireland and beyond and bring people together in a unique way.” 

* To access the special offer on the GAAGO Season Pass for just €59—a discount exceeding 25%—please visit eir's social media platforms starting Thursday, April 11th. This offer is open to current and new eir broadband subscribers for new sign-ups to GAAGO with a special code. The link will be available across the eir social media channels where eir broadband customers can enter their account number and receive their special code to be redeemed on GAAGO.