eir invests €4 million in transformation of retail stores across Ireland

eir, Ireland’s largest telecommunications provider, has today announced a significant €4 million investment in the transformation of its key retail stores across the country. This is the first phase of a multi-year investment programme aimed at upgrading the entire footprint of retail stores across Ireland. The investment project is well underway with stores in Dublin’s Grafton Street, Henry Street, the Ilac Centre, and Limerick’s O'Connell Street already complete and reopened to the public. The remaining stores will be finished by November, ahead of the busy festive shopping season. 

The significant investment and upgrade of its retail stores is part of eir's ambition to provide its customers with the best possible in-person retail experience, and the company’s commitment to retaining a strong presence on city and rural high streets and in retail outlets across the country. eir is committed to retaining a strong presence on both city and rural high streets across Ireland. This commitment demonstrates the company's dedication to serving customers and ensuring accessibility to essential connectivity services.

Susan Brady, Managing Director of eir Consumer and Small Business: “At eir, our purpose of connecting for a better Ireland is at the heart of everything we do. We're proud to announce this significant €4 million investment in our retail network and unveil our new look stores, which reflect our commitment to offering the best of modern retailing and in-store experiences. We are progressing the transformation work at pace to ensure minimum disruption for our customers. During the pandemic, we learned that our customers rely on our stores and in-person advice for more than just shopping. Our stores have long been a central part of busy high streets and shopping centres in cities and towns right across Ireland, and we are committed to serving the communities where we operate. We believe that by providing customers with the care and expertise they need, we can help them access the full promise of new technologies, and keep them connected, always.”

The new stores feature a modern design, state-of-the-art technology and a number of changes to support a reduction in environmental impact. Heat mapping technology will be trialled in the busiest stores to gain insights into customer patterns and browsing habits to optimise display screen timings, with a view to reduce energy usage. The stores will also feature the latest technology in power-efficient lighting, and operate on a paperless basis, unless paper is required or requested by customers. To date, eir’s ‘go paperless’ programme has resulted in a 92% reduction in paper usage across eir’s more than 70 store network. 

Alongside the transformation of retail stores, eir is also expanding its successful Age Friendly Care service to all its stores across Ireland, providing dedicated in-person customer care and technical support service to senior customers, aged 65 and over. The service, which was introduced two years ago in partnership with Age Action and Age Friendly Ireland, initially provided dedicated customer care and technical support service for older persons by phone. Since then, over 65,000 calls have been received to the Age Friendly Care line, with eir building on this need to provide the option of in-person support with specially trained eir’s team members.