eir unveiled as official sponsor of the GAA Hurling All-Ireland Senior Championship in new five-year partnership

eir has been unveiled as a new official sponsor of the GAA Hurling All-Ireland Senior Championship for the next five years. The partnership further cements the long-standing relationship between eir, Ireland’s superfast broadband network, and the GAA, Ireland’s largest community organisation. 

Hurling stars from across the country were present to launch the sponsorship alongside eir at Croke Park today, including Declan Hannon, All-Ireland winning captain with Limerick, Waterford talisman Austin Gleeson, Cork flyer Shane Kingston and Dublin captain, Eoghan O’Donnell.

The five-year deal, which begins with the 2023 Championship season, will highlight the synergies that exist between hurling, the world's fastest field sport, and eir, which is committed to providing full fibre superfast broadband to over 1.9 million homes and businesses across Ireland.   

eir, which has been a partner of the GAA since 2011, is currently working to improve connectivity for individuals, homes, and businesses across the country by investing €250 million per year in its network to improve speed, coverage, and resilience, with 5G already available to 70% of the population and full fibre broadband passed over 900,000 homes and businesses.

Today’s announcement further strengthens eir’s sponsorship commitments. eir have proudly sponsored Special Olympics Ireland since 1985 - one of Ireland’s longest continuous corporate social responsibility relationships. eir providing particular support for the Special Olympics Young Athlete Programme, offered to boys and girls with an intellectual disability from 4 to 12 years of age.

Speaking at today’s announcement, Chief Executive Officer at eir, Oliver Loomes said: “We are incredibly proud to announce that we will continue to support the GAA for the next five years with our sponsorship of the GAA Hurling All-Ireland Senior Championship. Like eir, the GAA is embedded in every town and city across Ireland and is rooted in community. We are really excited to support the world’s fastest field sport at a time when eir is investing €250 million per annum in our network to improve speed, coverage and resilience. To date our €1 Billion investment has already enabled us to deliver superfast broadband to more than 900,000 homes and businesses, we are well on our way to our ultimate target of 1.9 million homes and businesses across Ireland connected with Ireland’s best fibre broadband network.”

Also in attendance today, Uachtarán Chumann Lúthchleas Gael, Larry McCarthy commented: “We are delighted to welcome eir on board as a sponsor of the GAA Hurling All-Ireland Senior Championship. Since 2011, eir has been a wonderful supporter of CLG and we are thrilled to continue our partnership with them for the next five years. The GAA Hurling All-Ireland Senior Championship is one of our most historic and exciting competitions, as the speed and skill of the game fascinates and enchants our fans around the world. With eir’s support, we look forward to the continued development of hurling and growth of the Championship.”

You can keep up to date with eir’s sponsorship of the GAA Hurling All-Ireland Senior Championship by following @eir.Ireland on Instagram, @eir on Twitter on Facebook at www.facebook.com/eir and on YouTube at www.youtube.com/eir.